WORMWOOD

This was my first Netflix campaign and was an unique opportunity to get wild with the creative. The theme of the show was to not trust anyone, especially the government. We went above and beyond leaking information through social and even using “Magic Eyes” to relay hidden messages. Here I worked as a Creative Producer to build out strategy and creative that reflected the story and aesthetic of the Netflix Docuseries.

Role: Sr. Creative Producer in charge of leading brainstorms, writing concepts and fleshing out ideas, pitching ideas to client, storyboarding video concepts, managing designer/animator requests and time, writing graphic copy, reviewing and delivering final creative to accounts, deciphering and relaying creative feedback.