DETECTIVE PIKACHU

As a Pokemon fan as a kid, I was beyond thrilled to work on this campaign. Working closely with WB we were able to dive into the nostalgia and fandom of Pokemon, while also using our campaign to showcase the new and unique take on the property. One of the most exciting aspects of the campaign was our work with Twitter. Building out a robust schedule of creative, we created a fresh auto-reply campaign where fans were able to be paired with a specific Pokemon and interact with it. The users would receive multiple posts with creative specific to their Pokemon buddy.

Role: Sr. Creative Producer in charge of leading brainstorms, writing concepts and fleshing out ideas, pitching ideas to client, storyboarding video concepts, managing designer/animator requests and time, reviewing and delivering final creative to accounts, deciphering and relaying creative feedback.