Close Enough
Originally filled with IRL activations, events, and screenings, we quickly had to pivot to a digital first campaign as everyone was suddenly quarantined in their homes. Did this stop us from creating one of the most bizarre and truly fun campaigns? Nope!
Let me start by listing our activations and then we’ll dive into creative:
A juicy Reddit AMA with show creator J.G. Quintel (96% upvoted on Reddit with over 1.3k comments)
A leaked episode Twitter Watch Party (2.6m 24hr Twitch Watch Party viewers)
A Twitch Livestream with J.G. Quintel and gaming influencer, Dr. Lupo, playing Warzone
A partnership with cannabis company Kanha to create custom Close Enough edibles
An addictive game called Ladder World
Role: Sr. Creative Producer in charge of leading brainstorms, writing concepts and fleshing out ideas, pitching ideas to client, storyboarding video concepts, managing designer/animator requests and time, reviewing and delivering final creative to accounts, deciphering and relaying creative feedback.
All day, son
I had the pleasure of dusty off my editing chops to create this Close Enough TikTok dance challenge. Using footage from the show and stock music, I was able to produce an original song from an episode, showcasing the utter insanity and hilariousness of Close Enough.
Show creator, J.G. Quintel, not only signed off on this video, but even praised it as a favorite of the campaign.
tHE waltz
I once again was given the opportunity to edit a piece for the campaign. Using classical music, I wanted to juxtapose the calm, tranquility of the sound with the chaotic energy of the show.
It was important to me to be able to reassure fans of Quintel’s earlier work (The Regular Show) that Close Enough was going to just as wild.
