PRIME GAMING

This was an exciting campaign that forced our team to put on our gamer hats and really connect with our gaming audience. Our main focus was to give value to our fans by providing relatable and entertaining content. Instead of hitting users over the head with endless promotions, we broke up the advertising content with fun interactive Instagram Story games and shareable creative that every gamer can associate with.

We had the unique opportunity of assisting the client as they went through a rebrand from Twitch Prime to Prime Gaming. Providing them with strategy, insights, and an updated social brand guideline we were able to help them smoothly transition their accounts.

Role: Sr. Creative Producer in charge of leading brainstorms, writing concepts and fleshing out ideas, pitching ideas to client, storyboarding video concepts, managing designer/animator requests and time, writing graphic copy, reviewing and delivering final creative to accounts, deciphering and relaying creative feedback.