I Am The Night

Following award winning work on The Alienist, we partnered with TNT again to bring life to the new Patty Jenkins and Chris Pine series, I Am The Night.

This campaign accomplished so much in its build to release. Partnering with hit podcast, My Favorite Murder, we produced a live show where the hosts talked about the theme of the series, the Black Dahlia. We also partnered with YouTube influencer, Kendall Rae, to hear her take on the Black Dahlia murders.

Creatively, this campaign was one of the most beautiful and enticing projects I’ve worked on. Working closely with my creative team we were able to create an one-of-a-kind Facebook Instant Experience (formerly Canvas).

The entire campaign culminated with a live event at the actual Black Dahlia house in Los Angeles. This premiere event was a decked out extravaganza with live dancers, photo ops, and a Q&A with the cast.

Overall, this phenomenal campaign got the attention of critics and fans alike. I am very proud of our awards and the work that we put into this creative achievement.

- OMMA Awards Winner - Games/Music/TV

- Clio Bronze Winner - Television Integrated Campaign

- Seventy-seven million views across all social channels

- 2.7 million impressions on Facebook Canvas Ad Units

- 30% in-season growth on ‘I Am the Night’ Instagram

- 237k Instagram Story Impressions over 185 Stories

- 42k Twitter mentions

Role: Sr. Creative Producer in charge of leading brainstorms, writing concepts and fleshing out ideas, pitching ideas to client, storyboarding video concepts, managing designer/animator requests and time, writing graphic copy, reviewing and delivering final creative to accounts, deciphering and relaying creative feedback.